Magic on the Runway: The Grasse Fashion Show Celebrates Italy with Flowers and Elegance
- Sep 27
- 3 min read
On that summer afternoon when Grasse decided to dress in Italy, the city breathed a suspended atmosphere made of scents, fabrics, and gazes that told stories. In the timeless setting of Place aux Aires, fashion became a universal language, capable of uniting cultures, evoking roots, and sparking emotions.
A Bridge Between Italy and France
Promoted with the support of the Ville de Grasse, the show was conceived as a tribute to Italy and its endless creativity. The cultural fashion association Pearls & Fashion @pearlsfashionfr, under the artistic direction of Chiara Anna Benvegnù @chiara_anna_benvegnu, envisioned an event that was more than a runway: a living encounter between the two shores of the Mediterranean.
Photographer: Franco Covi - Designer: Angeli Couture - Accessories: Delisa Boutique -
Make Up: Nice Harmony, Olga Frin
The Designers: Visions that Tell Italy’s Story
Each designer brought a piece of themselves to the stage, weaving emotions and identities.
@le_noire_brand showcased sculptural elegance, with sharp lines and contemporary silhouettes that embodied the strength of modern femininity.
@angeli.couture brought to the runway a swimwear collection that celebrates inclusivity, designed to accompany every woman with style and confidence.
The visionary talent of @mb.costumedesigner added a theatrical, almost cinematic touch: for the occasion, he presented outfits inspired by Pier Paolo Pasolini, commemorating his legacy and infusing the runway with cultural and poetic intensity.
@ilsartino created a dialogue between tradition and avant-garde, bringing craftsmanship to the forefront while embracing bold aesthetics.
Finally, @delisaboutique enriched the show with unique accessories: straw hats and beach bags that evoked the freshness of everyday style with Mediterranean charm.
Photographer: Franco Covi - Designers: Mb Costume Design, Le Noire Brand, Il Sartino -
Make Up: Nice Harmony, Olga Frin
The Eye that Captures the Soul
Every moment was eternalized through the sensitive lens of @francovi.artphotography, the official photographer of the event. His shots went beyond documentation, capturing the soul of the creations: a fabric fluttering in the wind, the proud gaze of a model, the complicity between designer and audience.
Photographer: Franco Covi - Designers: Mb Costume Design, Il Sartino - Make Up: Nice Harmony, Olga Frin
Beauty in a Stroke of Color
Make-up, entrusted to the skilled hands of @nice.harmony.makeup, completed the magic. For the Pasolini collection, she dared with touches of gold and elaborate details, while for the other looks she opted for a sophisticated nude style, enhancing the natural grace of the models.
A Community Behind the Scenes
The success of the event was also made possible thanks to the discreet but essential energy of the association’s volunteers, who welcomed the audience, assisted the designers, and managed the backstage with enthusiasm and professionalism. A silent effort that allowed the fashion show to flow with the natural grace that only collective dedication can bring.
Also crucial was the contribution of @delta_eventi, a Milan-based event organization company that collaborated with Chiara Anna Benvegnu to give solidity and international scope to the initiative.
Art Directeur: Chiara Anna Benvegnù - Assistant Art Director: Nima Gnigui -Head of Communications: Juliet Quisenberry - Production Assistants: Irene Crippa, Louis-Alexandre Soreau
Fashion Show Presenter: Mouhamad Niang - Photographer: Franco Covi - Designers: Mb Costume Design, Le Noire Brand, Il Sartino, Angelie Couture - Accessories: Delisa Boutique - Make Up: Nice Harmony, Olga Frin - Models: Alicia, Cléo, Elena, Héloise, Irene, Illan, Ines, Lina, Lou, Mathilde, Zorana, ....
When a City Becomes Fashion
In that moment, Grasse was not just a stage, but part of the story itself. The ancient stones of the square framed the garments, the narrow streets echoed with the steps of the models, and the audience breathed beauty as a shared experience. Fashion fused with the identity of the city, becoming a collective memory.
Beyond a Fashion Show
The Ville de Grasse Fashion Show remains impressed not only as a fashion event but as a symbol of encounter and collaboration. A mosaic of talents that, between Italy and France, gave life to an aesthetic and cultural dialogue destined to last.
📸 To view the full gallery of official photos, visit the dedicated page on the website: chiaraannabenvegnu.com
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